Asian Journal of Social Sciences and Management Studies

One of the main issues that created traffic congestion is the illegal parking activities leading to traffic violation and dissatisfaction on how local authorities are managing the on-street parking in Kuala Lumpur. Current study focused on the relationship between motorist behaviour, safety and security, parking place and facilities, parking fee and intention to park legally. This study also examines the effect of enforcement factors being the mediator for motorist behaviour, safety and security and the intention to park legally. The results of the study were derived from 419 licensed motorists through convenience sampling and the response was analysed using the Statistical Package for Social Sciences (SPSS) and the Smart Partial Least Square software. This study found that there is a significant relationship between motorist behaviour and intention to park legally. In addition, enforcement factors that mediated between motorist behaviour, safety and security and the intention to park legally were also found to be significant. However, other predictors such as safety and security, parking place and parking fee had shown that there is no direct relationship with the intention to park legally. Future study should consider conducting the study on a larger scale at national level.