Asian Journal of Social Sciences and Management Studies

This study aims to develop the model of character-based entrepreneurship education in an entrepreneurial university. Entrepreneurship education was viewed from the aspects of curricular and non-curricular learnings. This study employed a mixed method and described the empirical facts using a descriptive analysis. Data from 278 university students and 6 lecturers was collected using questionnaires and interviews. Data of curricular aspects show that: 1) theoretical matters of entrepreneurship are more emphasized than the practical ones; 2) a student-centered approach has been employed, but lack of practical varieties; 3 entrepreneurial learning resources, like seminars, workshops, trainings are required. Of non-curricular matters, it is found that: 1) the infrastructure is restricted and thus, requires the development of business incubators and laboratories for students to empirically gain experience of entrepreneurship; 2) university-business relationship has not yet accommodated entrepreneurship cultures, even though they have been truly academic and incidental events; 3) leader’s commitment towards entrepreneurial culture is inconsistent. Entrepreneurial culture has not been institutionalized within the entire organization of the university.