Published
2018-06-01
Issue
Section
Articles
How to Cite
Challenges and Strategy Design for the Globalization of Traditional Chinese Drugs
Haitao TANG
School of International Pharmaceutical Business, China Pharmaceutical University, China; Jiangsu Suzhong Pharmaceutical Group Co., Ltd., China
Jimei MA
Jiangsu Suzhong Pharmaceutical Group Co., Ltd., China
Li LIU
School of International Pharmaceutical Business, China Pharmaceutical University, China
Wenlong HUANG
School of International Pharmaceutical Business, China Pharmaceutical University, China
DOI: https://doi.org/10.20448/journal.500.2018.51.40.45
Keywords: Globalization of traditional Chinese drugs, Challenges, Strategy design.
Abstract
As economic exchange has deepened in the international community, traditional Chinese drugs have gone global and gained a share in overseas markets. However, due to internal and external restrictions, only a small proportion of traditional Chinese drugs can gain access to mainstream drug markets in foreign countries. This article designs strategies and provides suggestions for globalizing the presence of traditional Chinese drugs based on an analysis of the current conditions and challenges of this globalization process.